Established in 2016, The Cakery was Hong Kong's first bakery offering healthier guilt-free options. Their signature "C" logo and floral packaging design soon became one of the most recognizable bakery brands with others following suit.
With new bakery brands entering the market, The Cakery came to us with the intention to give their visual identity a facelift - to set themselves apart from the growing competition and to keep up with modern design without losing the essence of their brand.
With new bakery brands entering the market, The Cakery came to us with the intention to give their visual identity a facelift - to set themselves apart from the growing competition and to keep up with modern design without losing the essence of their brand.
The Cakery's iconic "C" logo refined into a modern and elegant rendition of the original logo, furthering their positioning as an upscale artisanal bakery brand.
The new signature "C" logo frames the windows of the packaging. A true status symbol of quality guilt-free desserts.
The new signature "C" logo frames the windows of the packaging. A true status symbol of quality guilt-free desserts.
